Tomorrow’s tourism is already among us, and today’s professionals must be prepared since yesterday. We are lagging behind in many aspects of tourism, as the industry has radically changed with the integration of technology. Today’s tourist is no longer the one who arrived in unknown lands and was easily deceived. Nowadays, tourists are informed; they know tourism companies, service costs, and even the names of employees at the establishments they visit.
Innovation, coupled with technology, has propelled tourism, endowing the tourist with wisdom and generating business opportunities for the sector. The question we must ask ourselves is: are we fully leveraging this potential?
At this stage, it is crucial to focus on training, but not just any training, but rather updated training that takes into account the requirements of the year 2024. The skills acquired must be tailored to the current and future reality of the sector.
Artificial intelligence is here to stay, and in the world of tourism, there are two types of actors: those who control AI and those who live under its rules. This dichotomy exists in all sectors, but tourism is particularly vulnerable due to the intense competition it faces and the ease with which one can lose track if not up to date. Artificial intelligence will strengthen values such as humanization, leadership, innovation, and sustainability in the sector.
More than ever, it is essential to support training in the field of tourism with tools that not only prepare students but also make them love this profession. Professional training is essential at all levels, but it is crucial to have programs tailored to the requirements of the year 2025.
