He studied at the Mohamed V University of Rabat, in the branch of English Philology. MBA from Camilo José Cela University and Master in Tourism Business Management at ESERP. Graduated from the DALE CARNEGIE training and winner of the highest award of merit.
CEO and founder of the SAIFHOTELS chain, which manages several hotels in Morocco. He is also CEO of RELASTATIA real estate. He has worked as a weekly contributor to the Balearic newspaper Última Hora, on internationalization issues and economic news. He is currently the president of the EUROAFRICA FOUNDATION, which seeks to integrate and facilitate commercial, cultural and institutional links between the two continents.